Ask and ye shall receive, ladies!

Anyone who likes H2W Apparel understands: we listen to our customers. That’s why we’re currently working on making our line of sports bras, capris and leggings for real women even better. 

(Spoiler alert: watch for more sizes, colors and styles VERY soon!)

Women everywhere have been emailing H2W Apparel founder and CEO Tamara Brunow, asking, “Where can I buy your bras???”

Not everyone wants to order online. They want to try them on first. We get that.

H2W Apparel, our fitness apparel line that is revolutionizing sports bras for real women, is now available for purchase at four retail locations: Karma Yoga Omaha and Nearly Naked Lingerie Co., both in Omaha, Nebraska; Teal Creek Boutique in Ft. Calhoun, Nebraska; and Hello Gorgeous Studio in Council Bluffs, Iowa. 

We’ve partnered with the owners of all four businesses to allow the line’s sports bras, capris and leggings to be sold inside their stores.  The agreements are part of H2W Apparel's ongoing commitment to understanding real women’s concerns about finding a comfortable sports bra that makes sense for them – whether they are hitting the gym, going shopping, attending parent-teacher conferences or lunching with friends. 

We’re expanding all over the country and looking for more partners to team up with. If you know of a store that fits the H2W mantra of happy, healthy and whole, email us.

The brand’s online presence has boomed since Brunow launched H2W Apparel nearly a year ago. Retail partnerships is just a next step in ensuring we are doing everything we can to provide sports bras that make sense for women, no matter what size or shape they are.

  • Karma Yoga Omaha is a yoga studio at 15761 West Dodge Road that promotes mindfulness and enlightenment.
  • Nearly Naked is a fit-focused lingerie store located at The Shops of Legacy near 168thand West Center Road.
  • Teal Creek Boutique is store specializing in plus-size boutique clothing at 510 N. 14th in Ft. Calhoun.
  • Hello Gorgeous is a fantastically cool hair salon located inside the historic Harvester Artist Lofts at 1010 S. Main Street in the Bluffs. 

Our retail partners are different in scope – but they share our goal of helping real women live their best lives possible. We are so proud of that.

H2W’s New Generation sports bras are wireless and have a front zipper, so they are easy to take on and off. They are made with custom-molded cups that offer awesome support and a super soft feel. Mesh lining allows skin to breathe, while a real-world ergonomic "H-back" patent pending design encourages neck and shoulder comfort. 

The bras retail for $60. The brand’s water-resistant Swim and Gym capris are now $45, while its comfortable black leggings are available for $25. 

Of course, our line is always available at, where visitors can also read about inspirational women who have overcome hardships to lead happy, healthy and whole lives. Check out our blog here, if you’ve missed it.

H2W Apparel is asking women: “Who’s got your back?” 

We do. Join the revolution.


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