What's your problem? Yeah. It's your bra.

What's your problem? Yeah. It's your bra.

You have a problem. Your bra. With experts claiming that as many as 80 percent of women are wearing bras that don’t fit them, chances are you’re wearing the wrong size, too. And that means you could be suffering from a host of problems – some you’re aware of and a few you’re not – all because your breasts aren’t being supported the way they should. We already know that a bad bra can create discomfort, as well as neck and shoulder pain. According to a 2015 article in the UK's Daily Mail, an ill-fitting bra can even lead to pinched...

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Ask and ye shall receive, ladies!

Ask and ye shall receive, ladies!

Anyone who likes H2W Apparel understands: we listen to our customers. That’s why we’re currently working on making our line of sports bras, capris and leggings for real women even better.  (Spoiler alert: watch for more sizes, colors and styles VERY soon!) Women everywhere have been emailing H2W Apparel founder and CEO Tamara Brunow, asking, “Where can I buy your bras???” Not everyone wants to order online. They want to try them on first. We get that. H2W Apparel, our fitness apparel line that is revolutionizing sports bras for real women, is now available for purchase at four retail locations:...

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Lindsay Walter is bald, beautiful – and badass

Lindsay Walter is bald, beautiful – and badass

Every time Lindsay Walter looked in the mirror, she saw nothing pretty about the girl looking back at her.  She couldn’t see that she had striking green eyes, classically beautiful bone structure and a smile that could end a war. All Walter saw was a bald head. “I hated to look at myself,” she says. Walter has alopecia, a rare autoimmune condition that causes complete hair loss on the entire body, including the scalp and face. Diagnosed at age two when her thick red hair started to fall out, the 26-year-old Charlotte, North Carolina woman struggled with self-esteem most of...

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Why H2W Apparel is the perfect Mother’s Day gift 

Why H2W Apparel is the perfect Mother’s Day gift 

The average American will spend nearly $170 on a Mother’s Day gift this year. Most of that money will go to buy flowers, according to data compiled by the Scientific Brain Research Institute, a California-based group that researches and analyzes compelling trends and topics.  Here’s something the researchers found that is especially interesting: The majority of the women studied would prefer something other than flowers for Mother’s Day.  Why? We think it's because most women typically want gifts that are practical. They prefer to receive a present they like, need and can really use. Flowers are sweet and pretty to look at – but they...

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From lupus to love and back again, H2W style

From lupus to love and back again, H2W style

Erin Story was exhausted and her hair was falling out. She would break out into a horrible rash when exposed to the sun – even though she wore sunscreen. A doctor assumed the 36-year-old Missouri woman was a hypochondriac or had some old-school version of female hysteria. But Story knew her body better. Something was horribly wrong. Story was tested for systemic lupus erythematosus, an autoimmune inflammatory disease where the body’s immune system attacks its own healthy tissues – but the test came back negative. At the advice of a physician friend, Story saw another doctor who ran the test again....

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