Los Angeles (Jan. 8, 2018) – Tamara Brunow took her uncomfortable, annoying sports bra and started a revolution.  The Council Bluffs, Iowa single mother of three was in a crowded airport awaiting a delayed flight. She was trying to make the best of it, but her bra was driving her crazy. It dug into her skin. It made her back and shoulders hurt. It felt like a corset instead of a sports bra that was supposed to be more comfortable than the frilly bras sold at lingerie shops.  Frustrated and fed up, Brunow took out a notepad and began sketching her dream: A sports bra that...

There are tons of memes going around social media that are so fitting for this time of year. This one is our favorite.    Hilarious, right? Totally. The meme got us here at H2W Apparel talking about the new year. Specifically, New Year’s resolutions and the suffocating pressure from media and society that guilts many of us into trying to work out more, eat less, lose weight, fit into those skinny jeans, get a smaller butt, get a bigger butt, turn back the clock and look perfect.  And if you don’t succeed, ladies and gentlemen, then you are a big, fat,...

H2W Apparel is making an impact across Iowa – and the country. Check out this joint press conference between Iowa Gov. Kim Reynolds and U.S. Small Business Administrator Linda McMahon. We are honored!  https://www.facebook.com/IAGovernor/videos/1968593310131506/?hc_ref=ARSpIGnqYa1QDT18bX4TVhq2JfEZBO5KIkbdRN1LKXQeVlVVjjBYBkdiYwEZQV6Dqpg&pnref=story.unseen-section  

Annie-Lori Thompson sees cellulite when she looks at the backs of her thighs. And she feels happier, healthier, stronger and more beautiful than ever.  “We are constantly comparing ourselves to what we are supposed to look like,” Thompson says. “Every single one of us, at some point in our lives, has got to stop.”  Thompson speaks from experience. The wife, mother of three and H2W Apparel model from Council Bluffs, Iowa struggled for years to obtain a level of physical perfection she had desperately hoped was within reach.  On the outside, Thompson was supermom, and an elite long-distance runner who...