Why the Right Bra Changes Everything: The Importance of Real Comfort and Support

Posted by Tamara Brunow on

Most women own several bras. But how many of them actually feel good to wear? If you've ever spent a full day tugging at a strap that won't stay put, adjusting an underwire that digs in by noon, or peeling off your bra the moment you walk through the door — you already know what uncomfortable support feels like. What you might not realize is how much it's affecting you. The Hidden Cost of a Bad Bra Discomfort doesn't stay in the background. A bra that fits poorly or is poorly constructed creates a ripple effect throughout your day. Studies...

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How one awesome woman lifts more with one hand than many do with two

How one awesome woman lifts more with one hand than many do with two

In the gym, Jacqueline Pryndik is like anybody else. Sweating. Grunting. Succeeding. “I enjoy the challenges my gym life has to offer,” Pryndik says. “I’m no different than the next person struggling for the last rep.” Even so, there was a time when it was difficult for Pryndik to tie her shoes and zip up her coat, much less lift a 20-pound dumbbell. Pryndik, a professional caregiver who lives in Vancouver, British Columbia, was born without fingers on her right hand. Fetal alcohol syndrome thwarted her skeletal development in the womb As a result Pryndik’s hand stops just past her...

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A tale of two sisters...and how yoga changed their lives

A tale of two sisters...and how yoga changed their lives

Yoga changed the lives of sisters Frani Assaf and Lisa Kanne – and made their relationship stronger.  The sisters, who grew up on a farm nestled in the rolling hills of Vail, Iowa, are respected leaders in their yoga communities. Frani a popular instructor at The Sweat Box in Seattle, Washington, which she also manages; Lisa owns Karma Yoga in Omaha, Nebraska, where she also teaches.  The sisters, and their respective practices, live 1,000 miles apart. Even so, yoga has strengthened their bond with one another, taught them both about self-love and helped them become happy, healthy and whole. Frani’s Story...

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What's your problem? Yeah. It's your bra.

What's your problem? Yeah. It's your bra.

You have a problem. Your bra. With experts claiming that as many as 80 percent of women are wearing bras that don’t fit them, chances are you’re wearing the wrong size, too. And that means you could be suffering from a host of problems – some you’re aware of and a few you’re not – all because your breasts aren’t being supported the way they should. We already know that a bad bra can create discomfort, as well as neck and shoulder pain. According to a 2015 article in the UK's Daily Mail, an ill-fitting bra can even lead to pinched...

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Ask and ye shall receive, ladies!

Ask and ye shall receive, ladies!

Anyone who likes H2W Apparel understands: we listen to our customers. That’s why we’re currently working on making our line of sports bras, capris and leggings for real women even better.  (Spoiler alert: watch for more sizes, colors and styles VERY soon!) Women everywhere have been emailing H2W Apparel founder and CEO Tamara Brunow, asking, “Where can I buy your bras???” Not everyone wants to order online. They want to try them on first. We get that. H2W Apparel, our fitness apparel line that is revolutionizing sports bras for real women, is now available for purchase at four retail locations:...

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